Jim Matorin offers 35 plus years of broad business experience. For the past 23 years, Mr. Matorin has been the leader of SMARTKETING, an innovative marketing resource company specializing in the foodservice channel. Since the company’s formation, SMARTKETING has transformed relevant market insight into measurable success for numerous clients in a multitude of product categories – convenience foods, ethnic foods, organic/sustainable foods, desserts, etc.
SMARTKETING specializes in the following areas:
- Strategic Planning • New Product Introductions • Market/Segmentation Solutions • Social Media Planning & Execution
Prior to beginning SMARTKETING in 1994, Mr. Matorin worked at the Campbell Soup Company. Jim was a member of the Food Service Division responsible for the Meal Enhancement Group (VLASIC, PREGO) and Field Based Marketing. Before he joined Campbell’s, Mr. Matorin was with the Food Service Division and Retail Convenience Foods Division of the Quaker Oats Company where he led several commodity-based businesses and was a member of the team that turned around Aunt Jemima Frozen Retail. Jim started his career with Unilever in New York City, both in a financial and marketing capacity in the Household Products (fabric softeners, dishwashing liquids) Division of Lever Brothers.
Mr. Matorin, former IFMA (International Foodservice Manufacturers Association) Chairperson of the Small Business Advisory Committee, is a two-time recipient of their prestigious Sparkplug award (2005 & 1997). In addition, Mr. Matorin works on numerous community projects – Project H.O.M.E. and ESWA, non-profit organizations that fight hunger in the Greater Philadelphia region.