Jim Matorin

Jim Matorin offers 35 plus years of broad business experience.  For the past 23 years, Mr. Matorin has been the leader of SMARTKETING, an innovative marketing resource company specializing in the foodservice channel.  Since the company’s formation, SMARTKETING has transformed relevant market insight into measurable success for numerous clients in a multitude of product categories – convenience foods, ethnic foods, organic/sustainable foods, desserts, etc.

SMARTKETING specializes in the following areas:

  • Strategic Planning • New Product Introductions • Market/Segmentation Solutions • Social Media Planning & Execution

Prior to beginning SMARTKETING in 1994, Mr. Matorin worked at the Campbell Soup Company.  Jim was a member of the Food Service Division responsible for the Meal Enhancement Group (VLASIC, PREGO) and Field Based Marketing.  Before he joined Campbell’s, Mr. Matorin was with the Food Service Division and Retail Convenience Foods Division of the Quaker Oats Company where he led several commodity-based businesses and was a member of the team that turned around Aunt Jemima Frozen Retail.  Jim started his career with Unilever in New York City, both in a financial and marketing capacity in the Household Products (fabric softeners, dishwashing liquids) Division of Lever Brothers.

Mr. Matorin, former IFMA (International Foodservice Manufacturers Association) Chairperson of the Small Business Advisory Committee, is a two-time recipient of their prestigious Sparkplug award (2005 & 1997).  In addition, Mr. Matorin works on numerous community projects – Project H.O.M.E. and ESWA, non-profit organizations that fight hunger in the Greater Philadelphia region.

Email: Jim.Matorin@gmail.com

Blog: smartketing.com

Twitter: @Cannes53

About the author, Shawn

Chef Shawn has worked in almost every segment of the foodservice industry. He holds business degrees and certificates in Culinary Arts, Hospitality & Tourism Management, Accounting and Professional Sales. He is Certified Executive Chef (CEC) and a Certified Culinary Educator (CCE) through The American Culinary Federation. A Certified Culinary Professional (CCP) through the International Association of Culinary Professionals. He is the author of The First Timer’s Cookbook and The First Timer’s Bakebook. His work has been recognized nationwide as well as being a regular contributor to numerous food service publications and outlets and is the recipient of numerous awards-most recently the 2015 Culinary Educator of the Year through the local American Culinary Federation’s chapter-Beehive State Chef’s Association.

He the owner of multiple food service businesses and currently the host of the Business Chef Podcast.

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