William Cross, Senior Vice President Business Development, spearheads business development for the agency. Over his many years in licensing, he has developed and negotiated award-winning licensing partnerships across a wide variety of consumer and B2B product categories and industries. Bill joined the agency from the world of public relations and marketing, consulting for clients in the licensing, sporting goods, travel and computer software fields. He oversees BSLG’s blog “Food Business News,” writes about the food and restaurant industry for a variety of publications and is a frequent speaker at industry conferences and seminars (“How to Make Retail & Alternate Distribution Channels Work for You” at the NRA Show in Chicago May 17, 2015). In addition, Bill serves on the advisory board of the Women’s Choice Awards for the Food and Beverage category.
In his former life, Bill was a journalist covering economic and consumer trends in Asia for publications including The Wall Street Journal, New York Times, Boston Globe, Money Magazine and Chicago Tribune. He holds an M.Phil in Comparative Literature from Yale University and a B.A. in German from University of California, Santa Barbara.
Find Bill on Linkedin – https://www.linkedin.com/in/broadstreetlicensing/
Broad Street Licensing Group – http://www.bslg.com